Name the actual destination
“Digital campaign” is too broad to guide a useful production decision. Identify the specific intended destination and format, such as an internal presentation, an owned informational webpage or a proposed third-party placement. State who controls it and whether the work is only being explored or is intended for a scheduled release.
Record current specifications from the actual recipient or service, including dimensions, supported file types, text limits and accessibility requirements where relevant. A format used successfully elsewhere is not proof that it fits this destination. Keep the date and source of a specification so a collaborator can check it when plans change.
Separate format fit from permission
A file that meets dimensions and size limits is not necessarily permitted content. Record the jurisdiction, adult audience, business or product being described and the person responsible for determining applicable requirements. Seek current information from the relevant regulator or actual channel before publication rather than relying on a general industry checklist.
FDA’s cannabis Q&A supplies U.S. federal product context; it does not authorize a transaction or placement. Likewise, the FTC’s health-products guidance concerns advertising claims, not an individual publisher’s acceptance decision. Keep those different questions visible so one completed technical check does not appear to settle them all.
Plan for the reader’s environment
Consider whether the reader is likely to encounter a short preview, a small screen or a longer document. Put the essential information where it can be understood in that format. Do not rely on tiny supporting text to change the apparent meaning of a prominent visual or headline.
Review the whole impression of the creative with the responsible claims reviewer. For an informational page, also identify which images add meaning and how that meaning will remain available. W3C’s Images Tutorial provides purpose-based guidance for alternatives, helping connect the image plan to the actual information a reader needs.
Make a small destination-specific checklist
For each output, list its specification source, factual content owner, rights status, accessibility checks and release decision owner. If any requirement is unknown, record it as an open question. Avoid copying an approval label from another format, version or destination; the material and context being reviewed should be clear.
For example, an internal PDF may need an editable chart and a review copy, while an owned webpage needs actual text and appropriate image alternatives. Neither example establishes permission for a paid placement. If a channel does not accept the proposed content, resolve the plan through an appropriate permitted alternative rather than disguising the material.
Recheck before the final handoff
Confirm that the destination, specifications and decision owner still match the brief. Ask whether changes to the message, audience or format require another professional or channel review. Keep the reviewed version and its outstanding questions together. The purpose is a traceable decision for the real destination, not a promise of acceptance or performance.