Give the creative a clear starting point.
Practical guides and a simple brief builder for adult-facing cannabis brands—from audience and message to a clearer design handoff.
Useful before the first draft
Prepare the handoff
Organize the files, versions and review notes a collaborator needs.
Read the guideKeep approved facts close
Give each proposed statement a source and a review owner. Keep confirmed business facts separate from open claims questions so a collaborator knows what can be used and what still needs qualified review.
Design for the actual format
Work with realistic text and the destination’s current specifications. Review type, contrast, images and information order in the format a reader will actually encounter.
Make feedback specific
Point to the element, explain its effect on the reader’s task and connect the request to the brief. Record the decision, next action and any questions that still need an owner.
Build a brief you can use
Set an adult audience, a factual message, a tone and a format. The brief is created in your browser.
Read how to use itBuild a one-page creative brief
Keep the offer factual and the audience specific. This tool structures your notes; the publisher and business remain responsible for reviewing the finished material.